ABOUT US



Shop exclusive, comfortable women's shoes — Made in Spain

Momoc vegan and sustainable shoes

Founding partner: Gabriela Machado Llavero

Is the planet going crazy? Or is it just me? When I went to New Zealand for a few months' leave, I worked on organic farms — you wouldn't believe how much I learned about life, the real thing. I also got lost in its spectacular mountains, camping in the open air and soaking up incredibly positive energy. But all good things come to an end... or maybe not?

I returned to my job as an international tax consultant in Luxembourg (that small country in the heart of Europe, a founding member of the EU). Back at the office, all I saw was plastic — and believe me, you end up obsessing over it. In this "let's save the planet" mood, I wanted to contribute in some way, so I started looking for stylish, sustainable clothes to wear to the office. What I couldn't find were elegant, eco-friendly shoes. They simply didn't exist. And that's how Momoc was born.

With the terrifying UN statistic that only 9% of the world's plastic is actually recycled, Momoc had to do something. That's why Momoc shoes are more than just beautiful shoes — some customers have even called them pieces of art! Our goal is to care for the planet. Most of the materials we use are recycled and eco-friendly, and we manufacture according to demand. You can't imagine the amount of waste we've prevented from being thrown away...

From the very beginning, I knew Momoc shoes had to be made in Spain — specifically in the Elda area (Alicante). It's our way of supporting the local economy and ensuring Spanish craftsmanship doesn't disappear.

If you're one of us — someone who doesn't buy something just because it's sustainable — then this is your world. We place enormous importance on our products: their design, quality and comfort. And what we love most is that when our customers wear their Momocs, someone always asks, "How beautiful and unique! Where are they from?" They're one-of-a-kind shoes, timeless, comfortable — the kind that stay with you for life (if you look after them, of course). And their colours will brighten up your day!

I'll admit that starting a business alone is absolutely terrifying, but here we still are, since 2017 when I launched the brand. Our daily goal is to keep improving — which is why your opinion matters so much to us. We listen personally to each of our customers, because they're unique, just like our designs: "You make Momoc possible. Thank you!"

Momoc in a nutshell:

  • Artisanal footwear process
  • Unique designs — you won't find them anywhere else!
  • No two Momocs are alike — they're perfectly imperfect
  • Km0: the factory and most suppliers are in Elda
  • Recycled, eco-friendly and vegan materials
  • Original packaging with NO plastics
  • Transparency

 

Momoc shoes vegan and sustainable plastic free packageMomoc shoes_vegan and sustainable made in Spain_transparency in brands and companies_margins

 

custom packaging

OUR VALUES

Designed to last, made for you — Women's shoes crafted in Spain with a soul of their own

Quality

Our sustainability practices are fully aligned with the high quality of the shoes we produce. Momocs are made using vegan and recycled materials, with an eco-friendly microfibre lining and insole that gives the shoe a wonderfully soft feel. Momocs are designed for the everyday life of every woman who wants to look and feel good, elegant and comfortable at the same time. The lasts we use have been chosen for their comfort and style. We create high-quality, timeless shoes that will be with you always.

Transparency

Momocs are truly made in Spain. By this we mean that our shoes are not simply assembled in Spain — the materials we use are mostly of Spanish origin. From the very beginning to the very end of the creation process, we are a genuinely Made in Spain brand. Supporting local suppliers also allows us to visit our factories regularly, building long-term, trust-based relationships with each of them. We support the #fashionrevolution and #whomademyclothes movements. We believe that "green is the new black."

Sustainability

Sustainability is one of Momoc's core values. We are constantly researching new and better sustainable materials with the goal of minimising our environmental impact, without compromising the quality of our products. The quality of the materials we use is equal to — or even higher than — non-sustainable alternatives. Reducing CO2 and water consumption is key for Momoc. Most of our suppliers, the factory and the warehouse are located in the same area (Elda, Alicante) — thanks to this efficient logistics model, our CO2 emissions are extremely low, close to zero. By using recycled materials and eco-friendly microfibre, Momoc saves up to 8,000 litres of water per pair of shoes produced. Momoc's packaging is an original plastic-free bag-box made from organic cotton. Our sustainability practices don't stop there: we constantly research new ways to use ecological and recycled materials, always with a chic touch!

Social and Environmental Responsibility

"Giving is one of the most important and valuable things an entrepreneur can do."

We donate 2% of our profits to non-profit organisations whose main objective is reforestation and the reintegration of animals into their natural habitat and/or the conservation of those animals who, due to their circumstances, cannot be reintegrated. We collaborate with the following organisations:

Reforestum: a new startup that measures the carbon footprint of your daily activities, giving you the opportunity to offset your carbon footprint by creating and developing your own forest. Please visit their website for more information: https://reforestum.es

Animal sanctuaries: Sanctuaries are "paradises" and the best alternative for animals who have suffered terrible mistreatment at human hands and have been rescued — places where they can live a more dignified life in peace, and where, when possible, their reintegration into their natural habitat is worked towards. Before choosing the sanctuaries we collaborate with, we carry out thorough research to ensure they meet all our requirements. We firmly believe that animals must be respected and never treated as objects. http://rainfer.com/

In addition to these donations, Momoc works to raise awareness of the world around us — not only regarding sustainable fashion, but also in relation to key issues of our daily lives, such as industrial food and environmental pollution. With this in mind, we created #planetblog, a blog where we publish interesting information on environmental topics and key documentaries we recommend you watch.

Love and Respect

"Love is the greatest power that exists on Earth. It conquers all." – Peace Pilgrim

"Respect for ourselves guides our morals; respect for others guides our manners." – Laurence Sterne

Our shoes are created with love and respect for everyone: our planet, our animals, our customers, our workers and ourselves.

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