Dear Community

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Dear community,

We need to come clean.

For months now we’ve been going over every aspect regarding Momoc. Our strengths, our weaknesses, the possible opportunities we could have and the threats we could face.  

As you may have seen, we’ve grown, we’ve expanded our catalogue and we’ve tried to cater to your needs in the best possible way (did you know we now offer free shipping and that the first exchange you make runs on us?). We’ve worked hard to improve the quality of our shoes, we’ve invested in new sustainable materials and many other things.  

We’ve given it our best, day after day, trying to offer you the best of the best.

Here’s why:

We support a 100% local production  

It’s one of our main pillars. We do not want, under any circumstance, to take our production elsewhere (to China, for example), even if it would mean cheaper costs. We want to stay here, in Elda (Spain), generating employment and supporting Spanish shoe makers (sadly, there are fewer and fewer Spanish factories).  

Innovative shoes

We want to keep offering you high quality shoes. Investing in R+D+i (research, development and innovation) to make our shoes even more comfortable and offer you different lasts so that you can chose the one that fits best. Investing in high quality and sustainable materials, with as little impact on the planet as possible. We want to keep offering you fun, colourful and unique designs!

Great customer service

To us, you are what matters the most. And you know we truly mean it. We make an effort to give you the utmost, best customer service possible but the team we have can only go so far. We need help and for that we need to hire more people.  

The slow fashion message needs to spread

Sustainable fashion is no longer an option. It’s necessary. The pre-order system is not the system of the future. It’s the system of the present. It stops clothes from ending up in landfills and produces what is consumed, and that’s the message we want to spread. We want more people to support slow fashion.  

To be sustainable in every sense of the word  

Creating a brand is the most difficult thing we’ve done up until now. Our values are ethical and sustainable. But a company has to be economically sustainable in order to succeed. Otherwise, it could be at risk of disappearing. 

And the truth is...

We’re no longer profitable

Ever since we started Momoc, we only had one goal, and we’ve worked every day towards achieving it. Many times without taking into account a thousand different things that we probably should have.  

What do we mean by that?

We can’t continue working for free

Yes, you read that right. We don’t have a proper salary because everything we earn we invest it back into the business so that we can keep offering you the best products.

We can’t afford the rising production costs

The price of materials and resources around the world have risen and we have taken on this increase by reducing our margins. This means that we can’t reinvest as much as we would want to into our own brand.

We can’t continue living in fear

We live in fear because our numbers are not adding up. We have families to support (I just had a son!) and this creates a lot of tension because up until now we haven’t done things as we should have been doing them.  

We don’t want to break our promises  

Momoc is synonymous with quality craftsmanship, Spanish know-how and respect for our planet. And if there is one thing we know for sure, it's that we will always keep the promises we make to you. So we have to find a way to continue to do so.

And the only solution, and we say this with a heavy heart, is to raise our prices.

Momoc’s salvation

We know that this increase may seem like a hard pill to swallow, but it is absolutely necessary to keep offering you the very best of the best and much, much more!

How much are the prices going to increase?

On average they will go up by 10%, which equates to about 12€ on the average order. This may or may not seem like a lot to you, but for us it’s literally everything. It means we can survive as a company and gives us a chance at having a decent future. Also, this means we will be able to keep our promises to you.

When is this going to happen?

On Monday the 5th of September. We know these are not the best news we could give you but unfortunately there’s no going back.

Take advantage now

Technically, you could say we now have a 10% discount until the 5th of September. So if you want to take advantage before the 5th, be our guest. We’ll be more than happy. And if you buy them after that, we'll be infinitely grateful too.


Our main concern is that you understand where we’re coming from and what we are going through. That if we have reached this conclusion it’s only because it’s literally our last resort and the only solution.

We assure you that we will continue to give it our all, putting all of our energy, effort and joy into Momoc so that we can continue to offer you the best service and best quality products.

All our best,

Gabriela and the Momoc team

P.S. If this price increase is going to have a negative impact on your life, please send us an email or a message on our social media and we'll see what we can do to help you.

Take advantage now

(Remember: free shipping and free first exchange)

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Guía de Tallas / Shoe Size Chart
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Nuestro calzado talla normal.

Entre dos tallas (i.e., EU 38.5) te recomendamos una talla más (i.e., EU 39).